OKRs - Objectives &
Key Results

We want to grow
beratungszone OKR graphic

Goals that connect - results that count

Companies that want to hold their own in dynamic markets need more than good intentions - they need a mechanism that translates vision, mission and strategy into verifiable results. 

Objectives & Key Results (OKRs) do exactly that:

Ambitious, inspiring objectives define why something is important, precise key results show how success can be measured.

The quarterly rhythm creates a clear focus on the essentials. Silos are broken down and progress is visible to teams and management at all times.

Studies from high-growth companies show that OKRs increase the speed of decision-making, boost commitment and optimize the use of resources - because everyone knows where the journey is going and how their contribution is measured.

Business effects with Objectives & Key Results

  • -25 % time to decision through clear priorities (Google Benchmark¹).
  • Only 30% of employees understand how their work contributes to the strategy².
  • +15 points employee engagement within 6 months - clear meaning & visible contribution.³

¹ Doerr, J. - Measure What Matters

² Gallup State of the Global Workplace 2024

Engagement Benchmark 2024

Our approach

1.

Strategic Alignment

Alignment of vision, mission statement and North Star metrics; understanding vision & strategy, identifying growth areas, deriving initial OKRs.

2.

Objective Design Workshop

Participatory formulation of ambitious, motivating objectives.

3.

Key Result Architecture

Selection of outcome-oriented metrics and linking with KPI systems.

4.

Cycle management and check-ins

Set up OKR cycle, establish weekly check-ins, set up OKR dashboard.

5.

Learn & Grow

Review + retro, data-based target evaluation, joint learning and adaptation of the next cycle.

6.

The result

Clearly prioritized teams, measurable progress and a strategy that becomes reality - quarter after quarter.

Why this works

  • OKRs translate visions into concrete, everyday goals.
  • Ambitious stretch goals promote innovation & ownership.
  • Measuring progress creates transparency & commitment.
  • Feedback loops enable continuous course correction.

Do you want to identify the OKRs for your company?

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