North Star Metrics (NSMs)
A compass that makes growth measurable
Every successful strategy needs a key performance indicator that clearly signals whether a company is creating real customer value and growing sustainably.
This is exactly what the North Star Metrics approach achieves: a single metric that can be understood across all areas, which - if it increases - simultaneously creates value for customers and activates sales drivers.
Teams base their decisions on this, silos are broken down, progress becomes visible - quarter by quarter.
Our approach
Strategic Discovery
Comparison of vision, mission statement and value proposition; identification of key growth levers.
Value mapping & database
Analysis of customer journeys, user behavior and sales drivers to verify the connection between customer benefits and business success.
Formulation
Definition of a clear main value (North Star) plus suitable input metrics (Leading & Lagging). Definition of ambitious target paths.
Roll-out & instrumentation
Setting up dashboards, linking with OKRs, communication & review rhythms; training NSM owners in analysis & decision-making logic.
Continuous optimization
Regular reviews, hypothesis tests and iterations. Anchoring a learning, data-based decision-making culture.
Your benefit
- Common focus instead of KPI proliferation
- Faster decisions thanks to clear priorities
- Transparent progress for the board, management and teams
- Sustainable, customer and value-oriented growth
- We accompany you from the first workshop to the anchoring of the NSMs cycle - structured, practical and with experience.
What makes a good NSM?
An effective North Star metric is:
Customer-focused - measures the actual added value from the user's perspective
Relevant to growth in the long term - correlates with sales and retention
Influenceable by teams (not just by management) - controllable through day-to-day operations
Data-based - building on existing, measurable data